Month: May 2021

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Wrapping Things Up

We have covered a wide array of topics in this blog over the last few months. Anything and everything PR related, we talked about it. From core PR fundamentals to Crisis Communication to PR for many different areas of business and everything in between. Our intention was to educate you and give you a resource that you can look back on whenever you need to, and we hope you will be able to utilize our articles in your future endeavors.

Public Relations is essential to every area of business. It is the frontline of your company. Reaching your audience, branding to them, social media practices, dealing with crisis and legal issues and many more areas; this is the part of the business that everyone will see. That is why it is so important, and we hope that we conveyed that to you through all of our previous blog posts.

PR is for everyone. It is something that everyone should have at least some knowledge in, not only the Marketing and Public Relations majors but also any major that interacts with business or communication. In the ever-changing world of business, you never know what will come up or what you will have to do. Things like knowing who your audience is and what they want will not only help you market to them but also help you understand what they need and want. Being able to stay on brand with your company while interacting online and otherwise is another area that everyone can benefit from.

All of this information is great, but how do these concepts translate over to the real-world? We covered that for you. Case studies of real business problems can only help with your understanding. Case studies of concepts, social media, and crisis situations cover some of the biggest areas of Public Relations and we have that resource for you.

Lastly, thank you to all who have read and interacted with our blogs. We appreciate all of you who use us as a resource. We learned just as much from this as we hope you did. If you have any Public Relations questions or want to read our other blogs, don’t hesitate to check out our Blog Home Page! We covered a multitude of topics and probably have an answer to the questions you have. Thank you again from all the PR Warriors and we hope you learned something; we know we did.

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Public Relations at Wisconsin Lutheran College

So, after following our course blog and learning about Public Relations, perhaps you’re thinking: Where can I pursue a Public Relations degree?

Well, we have one recommendation: take a look at Wisconsin Lutheran College! We can tell you firsthand, Wisconsin Lutheran College provides an excellent education within Public Relations. 

We’re writing this blog for our Practice of Public Relations course, a class through which we put our public relations knowledge to the test by working with real-world businesses and creating public relations materials for them. In the process of working with real businesses and writing this blog, we have gained some incredibly valuable public relations experience that will prepare us for success in our respective careers.

In addition to offering Practice of Public Relations, Wisconsin Lutheran College’s Public Relations major offers a range of courses, including Principles of Public Relations, Principles of Marketing (as marketing and public relations professionals often work in close proximity with one another) and Writing for Mass Communication. Through the assortment of classes offered within the Public Relations track, Wisconsin Lutheran College ensures students receive a well-rounded education to prepare them for successful careers in Public Relations. 

If you’ve enjoyed our blog thus far and want to continue to learn more about Public Relations and potentially pursue a career within the field, we highly recommend you consider applying to Wisconsin Lutheran College for a quality and comprehensive education. If you’re wanting to learn more specifics about Public Relations at Wisconsin Lutheran College, take a look at WLC’s current Public Relations offerings. Additionally, you can request additional information from our Admissions team today!

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Sports PR

If you are a sports fan or at least watch an occasional game, you’ll understand what I mean when I say that different sports franchises have very unique fan bases that they cater to. Whether you’re watching a Big 10 conference college football game or a Dodgers-Padres series from Major League Baseball, every fan base contributes a unique atmosphere to each game-day experience. 

The reality is, without their fan bases, sports franchises would not exist. Loyal and die-hard fans will stick by their team through the highs and lows of exhilarating victories and crushing defeats. One question remains to be answered though, how does a fan base react when their team does something that they don’t agree with and how does the franchise respond to their fanbase’s frustration?

My analysis is going to take you overseas to Europe where 12 of the biggest football clubs in European football dealt with somewhat of a crisis. Various clubs from the English Premier League, Spanish La Liga, and the Italian Serie A attempted to form a break away competition called the European Super League to try and take attention away from the UEFA Champions League. Many fans and commentators saw this as an attempt by rich clubs to simply make more money and take attention away from the Champions League, which is regarded as the highest level of competition in European football. The main issue fans had with the proposed Super League is that it would effectively end the principle of qualification every season, which the Champions League was built on. Every season, the Champions League has rearranged groups of clubs based on whoever qualified for that season. The Super League wanted to keep the same teams every season in a very exclusive manner that kills competition for league spots. 

Reaction from the various club’s fan bases was nearly unanimous in condemnation of the idea mainly because the league would attempt to limit competition for qualification, promotion, and relegation, which are all key elements of European football. It only took a matter of two days for plans to completely change course once fans reacted. 

One club after another, each team that was supposedly involved as a “founding member” of the European Super League pulled out of the proposition due to negative backlash from their fan base and the sports world as a whole. Most of the clubs issued some kind of apology statement to their fans to try and fix any ill-will that was being harbored. 

These European clubs realized that their proposed business expansion did not please their fans and decided to respond accordingly by pulling out of the proposed Super League. This story goes to show just how important public relations are in the sports world because one wrong decision can leave a long-lasting wound amongst supporters. Most of these clubs were able to backtrack their decision to join the breakaway league, but some fans may still have a bitter taste in their mouth.